The data points on women’s sports — from attendance records, ticket and merchandise sales and viewership numbers — have all pointed in the same direction: Fans and consumers want more.
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PDF) Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction
Survey Says: Fans Want More Brands To Sponsor Women's Sports
The rapid growth of women's sports is evident at Cannes Lions, where companies like MilkPEP spoke out about seeing dividends
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Women's Sports Investment Is About More Than Doing the Right Thing
Insights • Women in Sport Aotearoa Insight Hub
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IWG: Angelica Saenz - LTB+ Women's Movement is unstoppable, are
formation
PeakNIL on LinkedIn: Survey: Consumers want brands to invest in
Insights • Women in Sport Aotearoa Insight Hub
Survey: Consumers want brands to invest in women's sports • Women in Sport Aotearoa Insight Hub