InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

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InPublishing: Articles by Brand Metrics

Cost of living crisis: 3 strategies for brands to help consumers deal with the squeeze on incomes

Ecommerce in Publishing: Trends and Strategies, PDF, E Commerce

Reshaping policies for creativity: addressing culture as a global public good

Does Google's “Search Ads Lift Brand Awareness” Study Mean What It Says?

PDF) Cross-category indulgence: Why do some premium brands grow during recession?

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