What makes people switch to reusable cups? It's not discounts, it's what others do

In places where reusable cups are allowed, coffee drinkers, cafe owners and local governments can use insights from behavioural science to discourage use of throwaway cups.

Sukhbir SANDHU, Senior Lecturer, PhD, University of South Australia, Adelaide, UniSA, University of South Australia Business School

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What makes people switch to reusable cups? It's not discounts, it's what others do

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