Here's how FILA plans to tackle Adidas and Puma's star power, Marketing & Advertising News, ET BrandEquity

Exploring why FILA has steered clear of the celebrity-endorsement route so far
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Adidas vs Puma - The Family Argument That Gave Rise to Sports

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Here's how FILA plans to tackle Adidas and Puma's star power

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Once-unstoppable consumers are finally tapping the brakes—and Adidas, Nike, and Puma are taking a beating from sinking sales

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