Fashion brands look to sportswear to boost sales

Fashion brands H&M and Primark are focusing on sportswear in a bid to tap into new year fitness trends and take a slice of the growing sportswear market. 
M unveils new sportswear collection, while Primark launches ‘Workout’ campaign.

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Fashion brands look to sportswear to boost sales

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fbo clothing - Fashion Brand Outlet (@FBO_Clothing) / X