My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short the game has changed.

In 30 Seconds or Less: Athleta Rainier Reflective Leopard Tight - AthletiKaty

Sweat Collective Program

The Fitting Room: Lululemon On the Go Poncho & Rest Less Pullover - AthletiKaty

Lululemon Warehouse Sale Recap & Haul - AthletiKaty

In 30 Seconds or Less: Lululemon Ready to Roll Crew - AthletiKaty

5 Faves & a Dud: Blue on Black - AthletiKaty

Fit Review & Photos: lululemon Wunder Puff Cropped Vest - AthletiKaty

Sweat Collective Program

HeyLululemon's What We Love - 4/7/15 Upload - AthletiKaty

It Was Time to Get a Goal. So I Did. - AthletiKaty

WMTM Alert: 7/25/19 Edition - AthletiKaty

lululemon Archives - Page 10 of 45 - AthletiKaty

5 Faves & a Dud: Sunday Funday Edition - AthletiKaty