Industry verdict: Tesco was right to ditch Value range

This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.

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Industry verdict: Tesco was right to ditch Value range

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We have to build better brands and we need a different conversation', admits Tesco chief

Industry verdict: Tesco was right to ditch Value range