White vests, or 'wife beaters', are having a moment, but with connotations of violence, Gen Z have perfectly rebranded it to 'wife pleaser'.
Why Are White Tank Tops Sometimes Called 'Wife-Beaters'?
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Gen Z influencers rebrand the 'wife beater' vest as 'wife pleaser
Goodbye wife beaters: Say hello to 'wife pleasers
The Ex-PressReclaiming the 'wife beater' as feminist symbol of
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How Gen Z is Revolutionizing Fashion Trends and Consumption
Slippery Stevenson Stratford on Avon wife beaters white Specificity Waste Syndicate
Gen Z have brilliantly rebranded the 'wife beater' white vest
For Gen Z, Brand Is What You Share, Not What You Sell — Part I