In-depth: can Peloton capitalise on its community to create a new

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

Is Peloton A Good Business: An In-Depth Business Analysis

Peloton CEO: Surprised by how deep some issues ran at the company

Pedal to the Top: 5 Game-Changing Marketing Lessons from Peloton

Peloton tips and tricks: How to make the most out of your workout - GadgetMatch

269: Is A Peloton-Tonal Partnership In The Works? Plus Our Interview With Jonathan Edward

Peloton cuts prices, capitalizing on people staying at home

Peloton Interactive: An Ecosystem Strategy to Top The Leaderboard

Peloton's rise, fall and attempted comeback

Lessons in agility from the rise and rise of fitness as a service brands

Pedal to the Top: 5 Game-Changing Marketing Lessons from Peloton

Is Peloton spinning gold or treading water?, by David Haberlah

Chart: Peloton Faces Uphill Climb as Reopenings Hurt Engagement

US Peloton Users, 2019-2025 (millions, % change, and % of connected fitness users)