SKIMS Mens Capitalizing on Sports Partnerships to Break Boundaries

In a groundbreaking announcement, SKIMS, the iconic shape-wear and loungewear brand founded by Kim Kardashian, has entered into the world of men's fashion. SKIMS Mens launched in partnership with three professional athletes, and since then SKIMS has announced its partnership with the NBA, WNBA and USA Basketball, creating not only a shift in the fashion

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