Diaper rush: Conquering a $9 billion incontinence market no one wants to  talk about - The Japan Times

Diaper rush: Conquering a $9 billion incontinence market no one wants to talk about - The Japan Times

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The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products — if they can lift the stigma that has long constrained sales.

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