Will Kohl's be known for something other than its retail partners? -  RetailWire

Will Kohl's be known for something other than its retail partners? - RetailWire

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Kohl’s CEO Michelle Gass has sought to create a unique identity for the chain since replacing Kevin Mansell in 2018. Yet just how much progress has been questioned by activist investors and industry watchers alike.  What do you see as Kohl’s brand identity and to what extent is it wrapped up in those of its partner brands?

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