If brand marketing is a tortoise, direct marketing is a cheetah

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

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East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity

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Do you want to buy this versus do you want to take this home with you?

Viral Video: Cheetah Plays With Tortoise Rubbing Head In Its Shell

Robert Kayimbye, EMBA on LinkedIn: If brand marketing is a tortoise, direct marketing is a cheetah. Here's…

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