Inside Shein strategy for winning over Gen-Z shoppers and designers

As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.

Fashion Ecommerce Trends + Stats 2024

Shein Business Strategy: Online Sales, Marketing & Growth

Seeking Status: Will Fast Fashion Retailer Shein's Luxury-focused Strategy Work?

Gen Z Likes Shopping in Stores Just As Much As Online: Survey

How the Chinese Fast Fashion Brand Shein is Conquering the US Market

Sell It Before Build it: Case of Shein: Real-Time Fashion

Shein Marketing Strategy: What's Contributing to its Global Success? - Marketing China

3 Marketing Lessons From Gen-Z's Favorite Brands

Unbundling SHEIN: How fast fashion is being disrupted - CB Insights Research

Shein, Fast Fashion Hit With Gen Z, Tries Charm to Counter Scrutiny - The New York Times

Shein, Gen Z's fashion star, has burnt brightly. Can it last?

Shein Expands Its U.S. E-Commerce Influence By Growing With Gen Z

Shein: The TikTok of Ecommerce