Growing a business designed by women, for women with ACAI

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Listen to Growing a business designed by women, for women with ACAI Outdoorwear founder Kasia Bromley from Diaries of a Lady Gardener. Today’s episode is a little extra special bonus interview with founder of ACAI Outdoorwear Kasia Bromley. Having grown up with her parents who were flower farmers and helped out weddings and keeping the farm alive, Kasia’s love for the great outdoors began in her very early years. Having studied fashion at university and moved on to work for couture brands such as Alexander McQueen, she founded ACAI to move the women’s outdoor wear away from the ‘pink it and shrink it’ approach which had gone on for too long to fill a gap in the womenswear category. As a former fashion student myself, I loved this episode and hearing how similar some of our stories are. I hope you enjoy this little insight into the brand that I love so much, how it began and their ethos of being made by women, for women. Hello and welcome to Diaries of a Lady Gardener podcast, hosted by me, the Lady Gardener. I can't quite believe we're on season 5 of this podcast, which came to life after I desperately wanted an excuse to hop on a call with my favourite Instagram gardeners to ask them all of my pressing questions. It has turned into an incredible community of plant-lovers with inspirational guests each and every week sharing invaluable information, and making me want to buy at least 10 new plants, seed packets, bare roots, tubers (and the rest of it) every episode. I hope you're ready for another fabulous season chatting to everyone from flower farmers and allotmenteers to some of the greatest garden gurus, listening to us chat about all the things we’ve done in the name of plants, from our biggest achievements to our fabulous garden fails.This season is sponsored by ACAI Outdoorwear, which if you follow me on Instagram, you'll know that barely a day goes by where I'm not dressed head to toe in their clothing whether I'm out at the allotment, on the farm - or even out for lunch! I love the way they perfectly balance style and performance with features such as shower resistance and thermal lining, features which are invaluable when you're someone who is working outside whatever the weather. If you're keen to get some ACAI garms for yourself, they've kindly offered podcast listeners an exclusive discount, so head to the website and use code 'DOALG20' for 20% off orders over £50. This offer ends on 31st May 2023.