In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark
32 Best Marketing Tactics to Drive More Sales - Shopify
Breakdown of Gymshark's Social Media Strategy
Gymshark: The Marketing Strategy Behind the Fast-Growing Brand
Gymshark Social Media: How Do They Use It? - Giraffe Social
Patagonia's brand strategy: developing a purpose-led brand — Scale Up Collective - Go-to-market for challenger brands
Patagonia's brand strategy: developing a purpose-led brand — Scale Up Collective - Go-to-market for challenger brands
D2C Academy - Playbook
Marketing Strategy and communication plan - Gymshark by Claudia
Uncovering the Secrets of Gymshark's Successful Marketing Strategy
Gymshark: Analysis of Future Perspectives
Influencer Marketing: A Game Changer for D2C Ecommerce - Nogin
The 5 Best Influencer Marketing Campaigns (+ Key Takeaways)
Gymshark Business Model In A Nutshell - FourWeekMBA
Gymshark's Journey to £1 Billion: A Blueprint of Success!
Top 10 Influencer Marketing Campaigns in 2024