Stretch Marks are the New Plus Size (and We're Loving it)

Unless you’re living under a rock, you’ve probably noticed a movement to include a variety of body types in advertising.

Stretch marks in pregnancy

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Palmer's Cocoa Butter Formula Complete Pregnancy Stretch Mark Care Kit

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NEW Enhanced SILICONEFUSION™ Stretch Mark Kit - Dermaclara

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Mom Re-Creates Kendall Jenner's Calvin Klein Ad to Show Off Her Stretch Marks