Joe Mimran looks to revive Tilley, and it's not just about the hat - The Globe and Mail

Tilley’s new owners don’t want to alienate loyal fans – sailors, birdwatchers, travellers of a certain age – but they also know the future of the brand relies on drawing in new customers

Check out the VIBE inside Tilley's first store opening in Toronto

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Joe Mimran looks to revive Tilley, and it's not just about the hat

Joe Mimran Tips His Hat To Tilley's Past While Reimagining Its

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