The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.
Does Aunt Jemima and Uncle Ben carry the same racist undertone to young black kids who grew up only seeing their modern branding without knowing their racist origins? - Quora
Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies): 9780313267987: Foxworth, Marilyn Kern: Books
Decolonizing the Foods Lab - The British Columbia Food History Network
Good Riddance Aunt Jemima, and Goodbye to Uncle Ben, Too - U of G News
Aunt Jemima 2022
身份的挣扎——非裔美国人- 知乎
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine