Not) as seen on TV: Why one U of T entrepreneur balked at a Dragon's Den deal in favour of 'organic' expansion

Noureddin Chahrour’s successful 2015 appearance on CBC’s Dragon’s Den was a key turning point for his research-based startup Adrenalease Posture Apparel – but not in the way you might think. Chahrour, a University of Toronto alumnus, agreed on-air to hand over 30 per cent of Adrenalease, which makes posture-enhancing garments, in exchange for $90,000 from three of the program’s panel members. 

Drama is very important in life: You have to come on with a bang

After being on Dragon's Den, I'll never look at business the same way

UAlberta Business, Spring 2018 by Alberta School of Business

Entrepreneurs Can't Tell The Size Of The Market

How to apply to be on Shark Tank or Dragon's Den? Do these shows

Faculty of Kinesiology and Physical Education

Our Community University of Toronto

Dragons' Den, Shows

aonschwartz, Author at Mangoprism