Where does Beyond Meat belong in the grocery store?

Demand for meatless meat is so high that restaurants are having trouble keeping up. But among the vegan meat-replacement brands, Beyond Meat is the retail supermarket leader, boasting on its website that you’ll “find it in the meat aisle.” But will you?

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Plant-based meat-free market's sales struggle in 2023

Plant-based now cheaper than meat in the Netherlands: 'Vegan burgers are on average 78 cents cheaper per kg

Put Plant-Based Meat Where It Belongs: In the Meat Aisle

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Beyond Steak®, the #1 New Plant-Based Meat Item in Retail, is Now Available at Nearly 14,000 Stores Nationwide Following Expanded Distribution