What the Japanese characters on Superdry gear really mean

An investigation into just where the fashion label Superdry came from, and what the Japanese writing in their logos really means

That's Why You Should NOT Wear Superdry in Japan!!!!

Why does the Superdry brand have Japanese characters that do not make any sense? - Quora

What is Superdry in Japan? - Quora

Not sure if I'm in the right place, just noticed my glasses have writing on the bridge. Does anyone know what it says? : r/whatisthisthing

Please help with kanji sentence - Kanji - WaniKani Community

What is the story behind the strange Japanese slogan for Superdry: 極度乾燥しなさい? - Quora

Misuse of foreign languages in fashion reveals cultural inappropriateness – The Purple Tide

Superdry uk hi-res stock photography and images - Page 3 - Alamy

Why does the Superdry brand have Japanese characters that do not make any sense? - Quora

Find many great new & used options and get the best deals for Super Dry Hoodie Pullover Sweatshirt Mens XL ATHL Blue Orange JPN Superdry Japan at the

Super Dry Hoodie Pullover Sweatshirt Mens XL ATHL Blue Orange JPN Superdry Japan

Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of

What do people who can speak Japanese think of the odd Japanese on “Superdry” brand clothing? - Quora

Superdry T-Shirts for Sale