Model Wearing New Inflatable Brassiere by Bettmann

(Original Caption) New YorkThe new perfect contour inflatable brassiere is ideal for casual wear, formal gowns and even bathing suits. It has indiv
(Original Caption) New YorkThe new perfect contour inflatable brassiere is ideal for casual wear, formal gowns and even bathing suits. It has individual containers of lightweight vinylite plastic that can be inflated to provide a perfect contour without the discomfort of padding and the added weight. It is demonstrated here by model Dawn Arden.Image provided by Getty Images.

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