Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

Parade Wants to Recycle Your Used Underwear

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Parade CEO Cami Téllez on Victoria's Secret, Underwear, and Opening NYC Store - Bloomberg

How Underwear Brand Parade Built a Following and Revenue on Instagram

Blue Light Card We're Highlighting All New Brand Partners, 52% OFF

What Happened at Parade

What happened to Parade underwear start-up

Blue Light Card We're Highlighting All New Brand Partners, 52% OFF

What happened to Parade underwear start-up

Blue Light Card We're Highlighting All New Brand Partners, 52% OFF

What happened to Parade underwear start-up