Vanity Fair to launch in France

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Condé Nast France Chairman Xavier Romatet confirmed the French launch of Vanity Fair this morning, set for 2013. Seasoned journalist Michel Denisot will head the editorial team with Anne Boulay, previously of GQ, as editor-in-chief.
A savvy mix of excellent reporting and entertainment, with the undeniable glamour of a glossy magazine, VANITY FAIR represents the introduction of a magazine concept to France that has long proved its worth in the United States. The move is especially important at a time of economic morosity and an increasingly uncertain relationship between the French public and the press: With VANITY FAIR, we are aiming to bring back a certain prestige to the magazine market in France. By igniting a burning desire to investigate, pleasure in writing, and pride in publishing in our journalists; enabling readers to enjoy informing themselves, providing them with exciting, thorough, contextualized stories, VANITY FAIR is re-appropriating time and making it an ally as we offer the public new hooks to help them understand the complex, moving, instantaneous, times we are living through, declares Xavier Romatet, Chairman of Les Publications Condé Nast, France. French journalist Michel Denisot will lead the Vanity Fair editorial team, bringing with him a huge wealth of experience, fair analysis, high standards and an in-depth knowledge of the areas the magazine is set to explore. It's a huge honor for me to head this legendary magazine, I'm looking forward to taking this next step with enthusiasm and humility, says Michel Denisot. Anne Boulay will be behind the editor-in-chief's desk, with over 10 years' experience at Condé Nast and success with GQ since it launched in France, plus the magazine expertise and deep knowledge of high-end press required to make a new title work. VANITY FAIR is legendary in the States. It's the only magazine able to successfully mix entertainment with in-depth reporting of unrivalled quality, and we are aiming to offer a French version with the same strong identity, she explains. We're are interested in stories that directly impact the French public, without ignoring some of the major investigative work published in the US VANITY FAIR. An editorial team has already been put together, and the journalists who are joining us are probably the best at what they do around today, continues Anne Boulay. Virginie Mouzat will take on the luxury & lifestyle editorship, Hervé Gattegno is investigating editor. Olivier Bouchara has been named head of reporting, Anne-Laure Sugier, culture editor, Sibylle Grandchamp fashion editor, and Francesca Colin has signed up as publisher. Anne Boulay will be replaced at GQ by Emmanuel Poncet, her deputy since the magazine launched. Emmanuel Poncet knows the magazine inside-out, wand what has made it such a success over the past five years, with more than 100,000 readers a month, concludes Xavier Romatet.