Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture

Parade Is Having a Secret Sale Featuring Popular Underwear & Bras

Viral Underwear Brand Parade Has a New Owner

Research Briefing: Intimates brand Parade agrees to purchase, as

Ariela & Associates International Expands its Intimates Portfolio

Ariela & Associates acquires inclusive underwear brand Parade

Ariela & Associates acquires inclusive underwear brand Parade

Parade - Company Profile - Tracxn

How Cami Téllez is building Parade underwear into an intimates empire