The Biomechanics of Fashion. A Liberated Woman's Checklist for…, by Ivana  Demmel

The Biomechanics of Fashion. A Liberated Woman's Checklist for…, by Ivana Demmel

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In the early 1940-es when this ad campaign was created, it was probably a no-brainer to choose the picture on the right — a smiling women, made to please, moulded into a shape the current fashion…

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