Shein Influencer Trip

Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.
Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.

Influencers slammed for promoting Shein's 'innovation factory' in China

briannalapaglia spoke out against the influencers who were chosen to go on a Shein influencer trip to China in a now deleted TikTok! F

SHEIN Influencer Marketing Trip - Rise & Set - Experiential Marketing

INFLUENCERS ARE OVER! Exposed for PROMOTING SHEIN

Influencers attend 'tone deaf' factory tour of Shein amidst backlash - Dexerto

Influencers DRAGGED for SHEIN brand trip(this is scary)

All Fabricated: Shein's Influencer Trip to a Guangzhou Factory - Human Rights Foundation

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Shein Flew Influencers to China to Help Its Image. A Backlash Ensued. - The New York Times

SHEIN Influencer Marketing Trip - Rise & Set - Experiential Marketing

SHEIN's Influencer Trip Controversy, Explained

Shein brand trip: Influencers face backlash for 'propaganda

Shein's influencer 'factory tour' feels like a dystopian nightmare

Shein Influencer Trip Is the Latest Threat to Its IPO Plans - Bloomberg

Shein Trip Backlash: Should Influencers Be Blamed?