An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Model Kelvin Davis says "my part and contribution to the project was 100% authentic and real."
Model Kelvin Davis says my part and contribution to the project was 100% authentic and real.

Fashion Industry Succumbs to April Fools' Madness

American Eagle April Fools Aerie Men Campaign

BuzzFeed Archive for April 7, 2016

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Total Sorority Move The “Real Man” Campaign Was A Total Joke And Aerie Is In BIG Trouble

Julie Gerstein (juliegerstein) on BuzzFeed

Male Body Positivity Was an April Fools' Joke

Your customers love and trust you: April Fool's! - Andy Beal

Aerie Man Was a Joke

Entwyne – NOTORIOUSLY DAPPER

Aerie Man Was a Joke

It Gets Worse: Man Featured in Aerie Campaign Had No Clue it Was a Joke

6 months after Aerie poked fun at male body positivity, this is what's gone down