The collection of 44 pieces will go into 170 stores, and online, on August 7 and the supermarket said it is a sign of intent to grow its non-food
Sainsbury's unveils new look Superstore after major investment
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Sainsbury's expands athleisure range
Retailers Rethink Brick-and-Mortar Potential
Sainsbury's to create branded fashion destination hubs in at least 50 stores alongside Tu Clothing
Supermarket - Latest supermarket , Information & Updates - Marketing & Advertising -ET BrandEquity
Sainsbury's expands athleisure range
Poundland expands lower-price Pepco fashion offering
Sainsbury's Sees Full-Year Profit At Upper Half Of Guidance