Use the reverse-grip lat pull-down to build your lower lat muscle fibers, which will give you lats that run farther down your sides.
Reverse-grip lat pull-down instructions and video, Weight Training Guide
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POWER GUIDANCE LAT Pulldown Attachments, Pull Down Bar with Ergonomic Handle, Cable Machine Attachments for More Effective and Less Fatigued Grip (Set of 5) : Sports & Outdoors
The wide grip pulldown is a great upper back exercise, not so much for lats as many would like to believe. - - - Learning the appropriate amount of
how to do the lat pulldown: Master the Lat Pulldown Technique Today!
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Reverse-grip lat pull-down instructions and video
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