Selena Gomez Models Puma Bra in New Partnership Deal

Pop star Selena Gomez announced a partnership with athleticwear giant Puma today — the same brand her boyfriend, The Weeknd, works with.

Case Study: Selena Gomez x PUMA

Selena Gomez's Puma Ignite Flash Sneaker Campaign Inspires Women

Selena Gomez Launches La'Mariette Swimwear Collection

Selena Gomez x Puma: Campaigns Through 2017-18

Selena Gomez's New Puma Collection Is Full of Hidden Messages

Selena Gomez flashes the flesh in sports bra and leggings for Puma

Selena Gomez Models PUMA's New DEFY Mid Sneaker

Selena Gomez's Puma Collection Is Here: Shop the Best Pieces

Selena Gomez Looks Sporty Cool in New Puma Ads -- See the Pics!

Selena Gomez Is Making More Than $30 Million for Her Puma Collab

Kit 4 Tops Puma Nadador Sem Costura Feminino

Selena Gomez, PUMA, Defy x SG Sneaker

Selena Gomez Now a Puma Partner - Selena Gomez Unveils Puma Campaign

Selena Gomez Puma Cali Exotic Sneakers Campaign 2019

Adriana Lima Named Puma's Women's Training Ambassador: Details