Doc Martyn's Sage Marketing: Free Stuff! - Cornell University Press

This week, we’re focusing on Cornell Open, our partnership with National Endowment for the Humanities and the Mellon Foundation to bring classic books from our backlist back to the forefront of discussion through an open access strategy. As such, I’ve been turning my attention to how we market and “sell” things that are free. In […]

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Doc Martyn's Sage Marketing: Free Stuff! - Cornell University Press

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Doc Martyn's Sage Marketing: Why Books Matter (to Me) - Cornell University Press

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