Marimekko Decision Factory

The Marimekko Decision Factory is a reinforcement learning -based personalization engine, which recommends, personalizes, and optimizes digital experiences on Marimekko’s website to match users’ interest. While doing so, it learns from users’ behavior in real time and does not require past data assets nor expert data science skills to be scaled across the company's digital platforms. Most importantly, it generates new insights about what customers actually want - without data-induced bias.

Marimekko Changes Its Spots - The New York Times

Retail Thoughtworks

Marimekko Decision Factory

Delve into the world of Uniqlo x Marimekko's limited edition

Kaupanalan digitalisoinnin referenssit

Marimekko Decision Factory

Jackie Kennedy–Approved Label Marimekko is Collaborating with Uniqlo

Finland Thoughtworks

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