UNIVERSAL MUSIC GROUP AND AUTHENTIC BRANDS GROUP ANNOUNCE
The companies, leaders in their respective industries, are joining forces to grow artists’ legacies by engaging fans and tapping into new global audiences SANTA MONICA & NEW YORK, November 16, 2021 — Universal Music Group (UMG), the world leader in music-based entertainment, and Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, today announced a strategic initiative to acquire and actively manage artist brands. As the owner of the world’s most iconic record labels, the music industry’s leading merchandise company and a thriving film and television business, UMG has developed an unparalleled track record of serving more
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