Lululemon scores with the Dupe Swap – this TikTok trend could

Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their cheaper, ‘look-alike’ knock-off leggings and trade them in for a free pair of the near-$100 Align pants. The event was a massive hit and did oh-so-much better than was expected

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Online Presence, Marketing Analytics & Automation Blog - Marpov

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Chick-fil-A brings the beloved Cows back to drive Loyalty

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF