London Denim NOT JUST A LABEL

I design contemporary British street wear which is made in the UK, Italy and Japan with materials sourced from the UK, Europe, Japan and the US. A modern Arts and Crafts ethos informs my design, creative and art direction giving what I hope is a focus on tactility, quality and relevance. I sweat the small details, are slightly experimental and not so hooked on the past and heritage that we ignore the future. We believe each of our products should add something new.

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