Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

To understand the evolution of the lingerie industry it is worth looking at the major players, consumer sentiment towards lingerie and the emerging lingerie brands.

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Victoria's Secret to Open Full Assortment Store in Mumbai - Indian Retailer

The Transformation of Victoria's Secret, by Madame Vision

The return of a divisive lingerie brand

Megan Fox Has Only Had 1 Nose Job but Contours It 'Within an Inch of Its Life': 'Just Nostrils Like Voldemort

Victoria's Secret Marketing Strategies and A Look At The 2024 Performative Rebrand

Top Trends That Are Redefining the Lingerie Fashion Landscape - Indian Retailer

Blog The Unique Group

Victoria's Secret's Empowerment Rebrand Won't Save Itself

Victoria's Secret is overhauling its image. Is it enough to regain relevance?

This Iconic Early-Aughts Bra and Panty Brand Is Now Sold on

The return of a divisive lingerie brand