How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

Hello Kitty: A Marketing Sensation Grows Up

Hello Kitty is taking over the world, one product at a time – The

panda - Cute-Panda

Enduring Brands: A Case Study of Hello Kitty - Hortenzia

Hello Kitty Holding Heart T-Shirt BoxLunch, t shirt roblox hello

Licensing Magazine Jan 2024 by BM srl - Issuu

How Hello Kitty Harnessed The Power Of Cute To Build A Multi

Hello Kitty: A Brand Made of Cuteness - Drexel University Libraries

Search: Hello Kitty Vinyl Figure: Magic Love - Westfield Comics

Sanrio's Evolution of Hello Kitty Through Content Marketing - IMS