Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail Australia

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.

Men's Tall Long Underwear (Two-Layer)

Seamless Brief – Cici Underwear AU

TomboyX Fit For You, Just As You Are

Seam Free, Buttery Soft, Breathable, Moisture wicking, Bamboo Viscose fabric, First pair guarantee, Introducing our new Espresso-Tini Seam SmoothFit

Women's SmoothFit Full Brief - Espresso-Tini

Charlie Banana - Fluorescent Turquiose Baby Fleece Reusable and Washab

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Greg Taylor reveals how hike lead to multimillion-dollar undies empire, Step One

Teamoy 10pcs Cloth Panty Liners, Reusable Sanitary

Seam Free, Buttery Soft, Breathable, Moisture wicking, Bamboo Viscose fabric, First pair guarantee, Introducing our new Blue Lagoon SmoothFit Full

Women's SmoothFit Full Brief - Blue Lagoon

Mama Koala 3.0 Cloth Diapers for Babies with AWJ

How underwear retailer Step One sold 15 million pairs in 7 years

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STEP ONE Womens Bamboo Boxer Brief

Step One, Women's Underwear

Step One, Women's Bamboo Underwear

Seam Free, Buttery Soft, Breathable, Moisture wicking, Bamboo Viscose fabric, First pair guarantee, Introducing our new Blue Lagoon SmoothFit Full

Women's SmoothFit Full Brief - Blue Lagoon