How Influencer Marketing Turned Gymshark Into a Billion Pound Business

Gymshark is arguably one of the most influential fitness brands of the 21st century – a bold statement to make considering the eCommerce empire only launched in 2012. But, a statement that is totally justified nonetheless.

How Gymshark Became A $1.3 Billion Brand, And What We Can Learn

How Gymshark Leveraged Influencer Marketing to Become a $500m Business, by Sonali Verghese, The Startup

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