High quality and affordable': A look into the women's athletic clothing company in Boise

A love of fitness and fashion inspired a Boise mother-daughter duo to launch an active/casual wear company for women in 2021. Alongside her 15-year-old daughter, Jeri De La Torre started Joy Casualwear – selling women’s athleisure clothing online. “We wanted to spread Joy and fashion to Boise and we found passion in creating a business […]

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