Womenswear brand Knix has already gone through the painful transition to DTC that other clothing companies are being forced into during the pandemic.
How Knix Founder Joanna Griffiths Built an Underwear Empire - CB
Catalyst to Launch Documentary Fund at Banff Festival
Ashley Graham Tapped as Knix Global Brand Ambassador
Joanna Griffiths on Dreaming Often, Owning Your Timeline & Fundraising – Knix
Knix Case Study — Shopify Plus Customer - Shopify Canada
Knix is building an empire around underwear and bras
Joanna Griffiths - Elevate Festival
Founder of Knix, Joanna Griffiths is Building a Mission-Driven Business
From the Ground Up: Behind the Scenes of Knix and Mejuri's Success - Futurpreneur Canada