New Cohort of Young Gen Z Consumers Values An Ironic Brand Aesthetic

Retail data analytics firm Edited advised brands to learn how to target a new Gen Z subgroup that celebrates flaws rather than hides them.

2023 Gen Z Trends, Facts & Statistics & Media Consumption

13 Major Insights Into Gen Z Driving Banking Behaviors In 2020

2023 Gen Z Trends, Facts & Statistics & Media Consumption

Marketing to Gen Z: Who Are Zoomers?

Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive

PDF) Millennials and Gen Z in Media and Popular Culture Millennials and Gen Z in Media and Popular Culture Edited by

Gen Z to Brands: Meet Us Where We Live

What Makes a Brand Meaningful?

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about, Marketing

How contradictions define generation Z

The Gen Z Brand Aesthetic Is Both Disruptive and Adorkable - Bloomberg