Formula One in America: Why the racing sport is wooing US fans

Despite Formula One's popularity and million of viewers across the world, it's never fully taken off in America. Yet now, with competitor NASCAR struggling and new, American-led leadership, that could finally be changing.
Despite Formula One's popularity and million of viewers across the world, it's never fully taken off in America. Yet now, with competitor NASCAR struggling and new, American-led leadership, that could finally be changing.

F1's U.S. Race Strategy Isn't Convincing Fans to Stick Around

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Formula 1's race in Las Vegas proves it doesn't get its new American audience - Vox

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ESPN, Formula 1 Extend Rights Deal

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Where is F1's U.S. baseline now?

Formula One - The Ringer

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NASCAR Bets on Next Gen Car to Draw New Crowds and Shift Fortunes - The New York Times

F1 Austin Dress Code: What to wear to the US Grand Prix at COTA