The Green Wave: Embracing Eco-Friendly Marketing Tactics - My Press Plus

In the modern business landscape, a significant shift is underway. The rise of environmental consciousness has led to what many call the ‘Green Wave’ – a movement towards eco-friendly and sustainable practices. This wave isn’t just about being environmentally responsible; it’s about aligning with the values of a growing demographic of consumers who prioritize the […]

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6.1: Green Marketing Strategy and the Four P's of Marketing