You also won't see highly-airbrushed babes with massive cleavage in Aerie's marketing. Where Victoria's Secret has its supermodel Angels, Aerie uses models of various sizes -- some with tattoos, piercings and scars. The company scored major press for its 2014 decision to stop retouching its models.
Victoria's Secret Fashion Show Prime Movie Arrives as Turnaround Sputters - Bloomberg
We shopped at American Eagle's Aerie store and saw why it's achieved explosive success while Victoria's Secret has struggled
Frederick's of Hollywood Goes From Racy to 'Real' - The New York Times
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