Duluth Trading Company wanted to increase traffic to their website during the holidays, while focusing on gifts for men. So we created an integrated holiday campaign centering on "manly gifts" that featured TV spots as well as online content, all driving to the "Manimator" gift generator on the DTC website. Facebook users were also able to create a manly gift list and share it with friends.
3 Duluth Trading Company Catalogs 1999 Vintage -Holiday Gifts
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Beyond festive tradition: A disruptive celebration of tradition
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Bismarck Tribune - Dec. 16, 2010 by Bismarck Tribune - Issuu