Why Lululemon's Yoga Pants Cost $20 More Than Athleta's

Lululemon/Athleta Lululemon Athletica charges about $20 more for a pair of basic yoga pants than Gap Inc.
Lululemon/Athleta Lululemon Athletica charges about $20 more for a pair of basic yoga pants than Gap Inc.'s Athleta simply because it knows women will pay

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