Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.

Day Job-Designed Emotional Utility Beverage Gets Right To the Point

THE REAL REASON WHY WE MAKE INVESTMENTS & PURCHASES - Onward Wander Studio

House of van Schneider

House of van Schneider

Can a utility brand be an emotional brand?

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House of van Schneider

The relationship between Brand, Price and Volume

Product/Business Archives - House of van Schneider

House of van Schneider